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The Data Analysis Process

Communicating Data for Impact

• Provide the right audience with the • Think like your audience

right amount of data in the right format. • The data are not the story. The story is

• Be strategic and have a plan for how the story.

you will deliver data-driven stories. • Give every slide a message rather than

• Use personal narratives to bring insights a title

from the data to life. • Eliminate data that don’t illuminate

• Create calls-to-action that spring from your key message

the data you’re presenting. • Repeat your key message at the end

of your presentation or document